We capture the stories that need to be told…
Our approach to filming and interviewing is rooted in our desire to learn. We engage people at their point of interest and expertise to cultivate an open dialogue that uncovers perceptions, attitudes, and information that might otherwise be left unsaid. This in-depth exploration allows us to craft any number of stories—for different types of audiences and to meet different objectives—all from the same video footage.
Calls-to-Inspiration & Action
Stirring people toward positive change requires that you speak to their concerns and aspirations and communicate a vision in which they can imagine their own participation. The following narratives were designed to capture the attention of specific audiences, invite their contemplation and inspire their collaborative action.
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Personal Stories
Glimpsing the lives of others makes issues and solutions more immediate and provides emotional resonance that can penetrate barriers to understanding. These narratives were all designed to draw a wide audience into a very personal experience of a broader issue.
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Virtual Site Visits & Case Studies
While written reports and in-person site visits are an important means to understanding an organization’s impact, they are usually incomplete. Data alone leaves out the narrative element that makes facts memorable and relevant; and the value of in-person site visits is limited to the visitor him/herself and does not reach others who could also learn from the experience. These stories give context to data and provide a “ground-level” view into specific change-making programs.
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Catalytica’s 360° Approach to Storytelling
As part of a presentation to the Communications Network in 2009, Helen screened this behind-the-scenes case study describing our strategic, high-value use of storytelling to promote learning, inspire sharing, and ignite transformation.
